NO.18
CREAM OF THE CROP - WHITE LABEL
COTC White Label was designed to capture the essence of modern innovation, blending creativity with cutting-edge trends. This line is crafted for individuals who push boundaries—creative professionals, IT specialists, and trendsetters who are always looking to be part of the next big thing.
Inspired by the purity and brilliance of our finest flower, the White Label embodies the clarity of crystals and the refined structure of diamond cuts. The packaging mirrors this inspiration, utilizing the geometric precision of diamonds, paired with silver foil accents to evoke the luxurious texture and sheen of the gem.
COTC White Label delivers more than just a product; it offers a sleek, trend-forward experience, aligning with the progressive, tech-savvy audience that seeks both quality and style. This unique approach brings sophistication and creativity to the forefront of cannabis culture, carving out a distinct space for those who value both purity and innovation.
CITY / YEAR: SAN DIEGO / 2021
FIELD: BRANDING, GRAPHIC DESIGN
CREATIVE / ART DIRECTION: DUSTIN MILNER / CIARA TAYLOR / ANQI
GRAPHIC DESIGN: ANQI
PRODUCTION: ERICA DURAN
PHOTO: ANQI
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