NO.16
CREAM OF THE CROP - BLUE LABEL BRANDING
Our journey began with a vision to transform cannabis into an emblem of luxury and sophistication. The Blue, the most prestigious label under our brand, is inspired by a rare and remarkable flower—the Flame Lily. This flower, known for its elegance and rarity, serves as the perfect metaphor for our finest and most exclusive cannabis strains.
Guided by the founder and creative director’s vision, The Blue redefines what it means to experience luxury in cannabis. By adapting the organic beauty of the Flame Lily into an Art Deco-inspired design, we have created a visual identity that combines geometric precision with natural elegance. The striking flower, seamlessly integrated with the brand’s logo, embodies a craving for uniqueness and distinction.
Every element of The Blue’s packaging speaks to the desire for something rare and extraordinary, paving the way for the brand’s ultimate goal: to evolve into a fully-fledged luxury cannabis brand. Through thoughtful design and impeccable attention to detail, The Blue symbolizes the apex of sophistication in the cannabis world, offering consumers an experience unlike any other.
CITY / YEAR: SAN DIEGO / 2021
FIELD: BRANDING, GRAPHIC DESIGN
CREATIVE / ART DIRECTION: DUSTIN MILNER / CIARA TAYLOR / ANQI
GRAPHIC DESIGN: ANQI
PRODUCTION: ERICA DURAN
PHOTO: ANQI
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